Who are we? Blank Generation has always had a relationship with youth street culture, standing above the urban clutter. Never afraid to put out what they felt the market wanted or was willing to wear.  The brands we buy and the clothes we wear speak for us visually. We communicate our internal selves externally, feel part of something plus look cool doing it. The world is changing, this is old news, as we know the planet is overpopulated, polluted and generally in flux. The heady days of a stable job and climbing the corporate ladder - on the decline. So where does that leave Blank Generation? We believe that it is time to give Blank Generation its voice. Why not shout? Let us put its message out there not with a shout but with a whisper. In the crowded media market place shouting often falls on deaf ears. What is its message? We are seeking to create something that lives outside of straight brand thinking, we are proposing that we look at what unites streetwear culture and build on that and then let that reflect back on the brand. Ideas and universal truths bind rather than divide. All the great youth movements (like Punk etc) have a shared identity through tastes in clothing, music and lifestyle. What we want is for Blank Generation to be meaningful rather than just a seasonal treatment. Who are we fighting? Corporate culture is killing creativity.  What the world needs is free thinkers, independent spirits, self sufficient people doing things differently. People with a global conscience that share a common point of view or central belief.